TCG Public Resources

Audience Revolution Case Study Follow-Up Report 

09-30-2019 16:26

Since 2012, Theatre Communications Group (TCG) has studied, promoted, and supported successful audience engagement and community development strategies in the U.S. not-for-profit theatre through its Audience (R)Evolution program, a multi-year project funded by the Doris Duke Charitable Foundation.

A key element of this program was a series of case studies published in 2013, based on an analysis by the national arts management consulting firm AMS Planning & Research. The case studies highlighted audience development and community development strategies at eight theatre companies identified by AMS. The goal of the report was to develop a shared vocabulary around audience engagement and community development; explore audience engagement models and understand how/why the best ones work; and share these successful models with the field.

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