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Theatre Facts 2002 

10-30-2019 14:56

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♦ Theatres are estimated to have contributed over $1.4 billion to the U.S. economy in the form of salaries, benefits and payments for goods and
services (see p. 2).

♦ More than half — 54% — of all Universe Trend Theatres ended the year with a deficit. In the past two years, there was a 24% increase in the number of theatres running a deficit (see p. 4).

♦ The gap between average single ticket income and average subscription income continues to widen, with 2002 marking the fourth straight year that average single ticket income exceeded average subscription income (see p. 5).

♦ Total contributed income grew an astonishing 52% above inflation and financed 4.4% more expenses in 2002 than in 1998. The growth in contributed income far exceeded the growth in expenses (37%) and total earned income (12%). Theatres experienced remarkable gains in contributions from individuals, bolstered by astounding increases in both trustee giving and giving from other individuals (see p. 8).

♦ Working capital was negative for each of the five years, indicating that many theatres had accumulated operating deficits and are borrowing
funds to meet daily operating needs (see p. 10).

♦ Overall attendance rose steadily in each of the five years, for a total increase of nearly 16% (p. 11).

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