Inside This Article Theatres contributed over $1.7 billion to the economy in the form of salaries, benefits and payments for goods and services (p. 2).♦ A majority of theatres have operated in the black since 2004, and more theatres had positive CUNA in 2007 than in any of the past five years (pp. 3-4, Figure 2).♦ Average single ticket income was 6.8% lower after adjusting for inflation and it supported 3.2% less of the average theatre’s total expenses in 2007 than in 2003 (pp. 4-6, Tables 2 & 3).♦ In the past five years, overall attendance weakened 6.1% while the total number of performances rose 1.7% (p. 14, Tables 11 & 12).♦ Earned income from sources other than ticket sales cover 10.8% more of total expenses now than five years ago (pp. 4-6, Tables 2 & 3).♦ Average endowment earnings and capital gains were at a 5-year high in 2007, both experiencing growth that far outpaced inflation (p. 5, Table 2).♦ Growth in total contributed income exceeded inflation by 7.4% but lagged slightly behind expense growth (pp. 9-11, Tables 7 & 8).♦ Fewer theatres reported a cash reserve each year but the average for those reporting increased annually. Overall, the value of cash reserves was 16% lower in 2007 than in 2003, adjusting for inflation (pp. 12-13).♦ Working capital was negative in each of the five years but improved annually, as did the investment ratio (pp. 12-13, Tables 9 & 10).♦ From 2003 to 2007, subscription income rose 3.7% (p. 5, Table 2), while the number of subscribers dropped off 8% and subscriber capacity utilization fell annually (p. 16, Table 13).
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