TCG Public Resources

How can arts organizations use survey data to cultivate new audiences and strengthen bonds with current attendees? This PowerPoint presentation uses data from three organizations in Wallace’s Building Audiences for Sustainability initiative, which ended in 2019—The Goodman Theatre in Chicago, The Lyric Opera in Chicago and The Pacific Northwest Ballet in Seattle—to explain whether and how key survey metrics can effectively predict ticket sales and offers takeaways and considerations for other arts organizations.